• Create fake accounts or use click farms to generate Facebook ‘likes.’
• Sell these fake ‘likes’ to businesses or individuals.
• Mislead the public about the popularity and credibility of a page.

5. Facebook ‘Like’ Fraud

Steps of the Fraud:

1. Creation of Fake Accounts:
   • Fraudsters create numerous fake Facebook accounts or use click farms to generate ‘likes’ for pages.
2. Selling ‘Likes’:
   • These ‘likes’ are sold to businesses or individuals aiming to artificially inflate their social media popularity.
3. Deceptive Popularity:
   • The inflated ‘like’ counts mislead genuine users about the popularity or credibility of a page or product.
4. Undermining Trust:
   • Such practices can lead to a loss of trust among users and potential customers when the deception is uncovered.